The story کہانی

A sneaker label from Lahore, in four short chapters.

The Safwan Ghani room: curved plaster walls, pedestals, a chrome sculpture, and the neon signature on the back wall.
The storefront at dusk on a flower-lined Lahore street, the neon signature over the door.

Lahore, first پہلے لاہور

Lahore is a city that dresses up. The bazaars run late, and a lot of the craft is still done in workshops you can walk past.

Safwan Ghani starts here.

Safwan Ghani starts in Lahore.

The idea خیال

Most of the sneakers worn in Pakistan are designed somewhere else, for someone else. The idea is to make them here instead.

To the standard of anything on a shelf in Milan or Tokyo, and suited to the weather and the streets they are worn in.

The idea is to make them here.

The open glass doors of the store, lit from inside.

The craft ہنر

Every silhouette starts as its own tech pack: the materials, the measurements, the height of the heel and the drop to the forefoot, all written down before anything is cut.

Each one is finished in three colourways and looked over pair by pair. When a pair is not ready, it waits.

When a pair is not ready, it waits.

Tech pack flats for the technical runner: side, top and sole views with numbered callouts for each material.
Render of the Raw Indigo tabi runner: raw denim upper and powder-blue midsole.
Tech pack flats for the tabi runner, with the split toe drawn from above and below.
Render of the Cognac Patina runner: cocoa leather upper with a cream toe cap.

The Vision

نظریہ

Most sneakers worn in Pakistan are designed somewhere else, for someone else. We think a good one can start in Lahore.

That means making pairs to the standard of anything on a shelf in Milan or Tokyo, and making them for the weather and the streets here. The first drop is nine pairs. More will follow.

The Mission

مقصد

We make a small number of sneakers and take our time over each one. Each silhouette starts as its own tech pack and comes in three colourways, released together as one capsule.

When a pair is not ready, it waits.

About Safwan Ghani

صفوان غنی کے بارے میں

Safwan Ghani is a sneaker label from Lahore, and the signature in neon on the back wall is the founder’s own.

The first drop is nine pairs across three silhouettes: a technical runner, a tabi runner and the signature runner, each in three colourways. Every pair is built in Pakistan.

This room is the shop. Walk in and pick a pair up off its pedestal.

Policies پالیسیاں

Shipping

ترسیل

Details to follow. This policy is being finalised before launch.

Exchanges & Returns

تبادلہ اور واپسی

Details to follow. This policy is being finalised before launch.

Sizing Guidance

سائز گائیڈ

Details to follow. This policy is being finalised before launch.

Contact

رابطہ

Details to follow. This policy is being finalised before launch.

The room is open. کمرہ کھلا ہے

Shop the drop